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NYC Media Lab

About

NYC Media Lab connects companies seeking to advance new media technologies with academic institutions undertaking relevant research, in order to drive collaborative innovation.

Launched by the City (NYCEDC), NYU-Poly, and Columbia University, NYC Media Lab is a public-private partnership encompassing all the universities of NYC. The Lab tackles the big questions facing the media industry today, with the goal of generating research, knowledge transfer, talent development, R&D, and new business models.

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A Recent Challenge at NYC Media Lab

The Mobile Bandwidth Crunch is Coming: Strategies for Scarcity

Current wireless networks could choke under the strain—bad news for content creators, network providers, and end users. What can we do?*

Mobile data traffic is expected to increase 26 times between 2010 and 2015*

NYC Media Lab gathered executives, academics, and thought-leaders representing all perspectives of the problem for a round table discussion to explore possible solutions.

Participants
- Alcatel-Lucent
- AT&T
- Columbia University
- HP
- IBM
- Intel
- The New York Times
- NYU-Poly
- Peek
- Verizon
Strategies Evaluated
- Infrastructure expansion
- New pricing models
- Caching
- Content provider education
- Wi-Fi offload
- User feedback system
Research Shared
- Measurement of the successes of P2P video streaming
- Cooperative multicast in multi-hop wireless networks
- Recommendation systems in online social networks

People

NYC Media Lab connects companies with researchers who are addressing the most critical questions facing the media industry today.

What’s keeping you up at night?

Sample Topics:

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Events

Upcoming Events

DATE TBD

Innovation in Social Advertising

The social web has already changed how brands interact with people. But we are still at the beginning of this transformation. Beyond Facebook Pages and Verified Accounts on Twitter, a world of possibility lies in wait for marketers and the companies that connect them with customers.Platforms are looking to create new ways to integrate brand experiences into their services—instead of relying on standardized display ads. How will social advertising evolve to take advantage of new ad formats, data streams, and influencers that make up their extended web ecosystems? How would brand marketers like to be integrated? How about consumers?NYC Media Lab is assembling a select group of platform owners, digital marketers, and academic experts for a panel discussion of the future of Innovation in Social Advertising. If you'd like to attend, please contact us.

Learn More

Past Events

Big Data Visualization01/2012 How will it help us to discover new insights—and share them?
Selling Intangibles: Marketing Digital Media Products10/2011 How will we package, present, and promote new intangible goods?
Media and Cloud Computing07/2011 What does the cloud mean for enterprise and consumer apps?
Strategies for the Coming Mobile Bandwidth Crunch05/2011 As usage outpaces expansion, what strategies will ensure continuity?
Can Gamification Advance to the Next Level?04/2011 Debate: Is gamification a useful application of the power of games?
The Future of Digital Advertising03/2011 How will ads evolve to take full advantage of the capabilities of the web?
Tablets and Magazines Business Model Lab02/2011 How can publishers leverage new capabilities and maintain profits?

NYC Media Lab

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Membership

Why Join?

Corporate Members of NYC Media Lab become part of an exclusive network for innovation, gaining access to business intelligence, research partnerships, talent, funding, and more:

Introductions Service
Introductions to NYC top researchers in your company’s areas of interest
R&D Interest Groups
An opportunity to meet regularly with NYC Media Lab members interested in similar subject areas
Student Recruitment
Interact with the best and brightest at New York’s universities and colleges
Matching Funds for Research Projects
A portion of member fees are allocated to a pool to match funding from member corporations for company-led research projects
Cross-Company Round Tables
Fully participatory explorations of digital media’s hottest topics and most pressing problems
Business Connections
Networking opportunities aimed at connecting innovation professionals across sectors and institutions
Intellectual Property
As negotiated between collaborating researcher and funders and facilitated by the NYC Media Lab

Participating Companies
- AOL
- Alcatel-Lucent
- AT&T
- Bonnier
- Columbia University
- Condé Nast
- Digitas
- Etsy
- Euro RSCG
- Foursquare
- Hearst
- HBO
- HP
- IAB
- IBM
- Intel
- InterDigital
- Kantar
- Knewton
- McGraw-Hill
- Media6Degrees
- mediaIdeas
- Meredith
- MTV Networks
- NBC Universal
- The New York Times
- NYU-Poly
- Peek
- SYPartners
- Thomson Reuters
- Time Inc.
- Verizon
- The Wall Street Journal
- WPP
- Zynga

Contact

If you would like more information about NYC Media Lab or have an interest in contributing, drop us a line and we would be happy to help.

Email info@nycmedialab.org
Telephone
+1 (718) 260-3236
Address
NYC Media Lab 5 MetroTech Center, Brooklyn, NY, 11201

People People
Roger Neal Executive Director
director@nycmedialab.org
Advisory Panel
- Kristy SundjajaNYCEDC
- Orin HerskowitzColumbia University
- Ji Mi ChoiNYU-Poly
- Shiv PanwarNYU-Poly
- Ken BronfinHearst Corporation
- Stuart ElbyVerizon
- Dan O'SullivanNYU ITP
- Rajiv KohliColumbia Business School
- David CarrollParsons The New School
Press Inquiries Press Inquiries NYCEDC Public Affairs:
+1 (212) 312-3523